About us

Selected Player strives to promote Swedish and international talent development and to strengthen young people’s health and well-being. Our goal is that more people will continue to play floorball as they age in their countries’ clubs and beyond and for floorball to grow both in Sweden and internationally.  

Our background

Selected Player was started by Jonathan Kronstrand in 2006. At the first camp we were 30 players. Today over 35,000 players have participated in our training camps. It proves that KeyTraining, our training method as well as our camp structure, work. KeyTraining has proven to be extremely effective when it comes to developing participants’ skills. This is why we offer a development guarantee at our training camps.  

A whopping 75 percent of Sweden’s U19 national teams, on both the women’s and men’s sides, have participated in our training camps. We have also trained several senior national team players as well as countless elite players.  

Our idea has always been to give young players the keys they need – individual technique, physique, and game understanding – to reach the top of the floorball world.  

We offer developing, professional, serious, and fun-filled training camps where you as a participant find friends for life, build your self-confidence and self-esteem. Beyond which you are inspired to dare to believe in following your goals.

Founded by national team player Jonathan Kronstrand

Three-time world champion Jonathan Kronstrand is the founder of Selected Player. Jonathan’s goal has always been to develop and help players all over the world have the most fun and the best start possible to their floorball careers.  

Jonathan began his career in Haninge BK and made his adult level debut as a 14-year-old. Together with Haninge he won three Swedish Championships and later, with the national team, he took home three World Floorball Championship golds – in 1998, 2000 and 2002. Jonathan still holds the record for the most points scored during a Swedish Championship play-off, a record he has held since 2001.